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Google Analytics Fundamentals for Small Business
Module 1 - Introduction
Getting Started (2:45)
Course Curriculum
Module 2 - What Google Analytics Does
Lesson 1: Which Question Google Analytics Can Answer (1:51)
Lesson 2: Why Google Analytics Is Important (2:16)
Module 3 - How Google Analytics Works
Lesson 1: How Google Analytics Data Are Collected
Lesson 2: What Information is Tracked
Lesson 3: What Information is Not Tracked
Lesson 4: How to Add Google Analytics to Your Website
Module 4 - What Your Customers Are Doing
Lesson 1: Difference Between a Visit and Visitor (2:49)
Lesson 2: Common Google Analytics Report - Sessions (4:58)
Lesson 3: Common Google Analytics Report - Pageviews (3:04)
Lesson 4: Common Terms in Google Analytics
Module 5 - What Makes Money For Your Business
Lesson 1: Identify Your Money-Making Activities
Lesson 2: Track Your Money-Making Activities (4:44)
Lesson 3: Read Your Conversion Reports (3:50)
Module 6 - How Well Your Marketing Works
Lesson 1: How People Find Your Website (4:34)
Lesson 2: Who's New to Your Website (4:34)
Lesson 3: Mobile, Desktop, and Tablet Visitors (2:53)
Lesson 4: Marketing That Makes You Money (2:38)
Lesson 5: URL Tracking & UTM Parameters
Lesson 6: Common Marketing Questions (& Where To Get Answers)
What to Do Next
Lesson 1: Case Study - Email Campaign (4:31)
Lesson 2: Case Study - Google Ads (4:45)
Lesson 3: Case Study - Multiple Sources (3:57)
Closing (0:42)
Lesson 1: How Google Analytics Data Are Collected
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